Cookie Policy
What is a cookie?
A cookie is a small file, typically consisting of letters and numbers, downloaded on to a device when the user accesses the website. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they improve the website’s functionality and overall performance and provide the users with a more personalized experience. They also give insights on the use of our website by our visitors and help us to understand how visitors are using our website and the services provided therein.
The use of cookies and similar technologies has for some time been commonplace and cookies are important in the provision of many online services. Using such technologies is not, therefore, prohibited by the law but they do require that people are well informed in advance about the use of cookies installed on a website and are given the choice to directly accept all of them or if they wish so, to customize their cookies preferences.
If visiting this website from the United States (except California), all cookies will, by default, be enabled until switched off. For all other regions, all optional cookies must be enabled by the user.
Different types of cookies
Session and persistent cookies
Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer periods of time.
Session cookies – allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security when a user is accessing internet banking or to facilitate use of webmail. These session cookies expire after a browser session.
The use of the so-called session cookies (that, in any case, are not stored persistently on the user’s computer and are deleted automatically as soon as the browser is shut down) is strictly limited to the purpose of transmitting data (made up of random numbers created by the server) identifying the specific session and necessary to allow a safe and efficient website surfing. The so-called session cookies used in this website avoid any other computer methods that could potentially compromise the privacy about users’ web-surfing.
Persistent cookies – are stored on a users’ device in between browser sessions, which allow the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site.
First and third-party cookies – whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third party cookies are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. are cookies that are set by a domain other than the one being visited by the user.
Cookies that we use
Apellis uses cookies to improve the user’s experience, to protect your information, as well as to develop aggregated statistics on the data collected for various reasons. More specifically, we use cookies and other tracking technologies for the following purposes:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser.
However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
For more details on how Google processes your data, please visit Google’s Privacy policy.
To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout (compatible with Chrome, Internet Explorer 8–11, Safari, Firefox and Opera)
How to accept, control and delete our cookies
Some cookies are strictly necessary for the correct functioning of this website and do not require user’s consent, such as those ensuring that the content of a page loads quickly and effectively by distributing the workload across numerous computers or else those providing security.
Other cookies are still reasonably necessary or important, but they are not strictly essential and, therefore, require user’s consent. For these cookies (i.e. performance and functionality), we request your consent (by the “Accept All Cookies” button in our cookie banner or through your browser cookie settings) before placing them on your device. Note that for users in most areas within the United States, these cookies are dropped before preferences are set, but will be blocked once declined by the user.
If you do not wish to give consent or wish to withdraw your consent to any non-essential cookies at any time, you will need to delete, and block or disable cookies via your browser settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. Otherwise, you should use the ‘help’ option in your internet browser for more details or you can click on one of the links below to go directly to the user manual for your browser:
Please note that disabling or blocking some or all the categories of cookies will affect the functionality of the website and may impact your access and experience with our website and the services we are able to offer.
Any of your cookies preferences are limited to this website only and not to other third-party owned websites or any other webpages, which may be hyperlinked to this website. For more information on cookies used by those websites, please refer to the specific privacy notice or cookie policy of those websites.
Cookies policy updating
The cookies policy of our website may be updated periodically, so it is recommended to consult this document each time you access the site, in order to be properly informed about any updates to our use of cookies.
More information on cookies
For more information on cookies installed through this website, you can contact our Privacy Office at: data.privacy@xfactoradvertising.com.
You can also visit www.aboutcookies.org, www.allaboutcookies.org or you can contact your local data protection authority. The links provided contain general information about cookies and comprehensive information on how to modify the cookie settings on a wide variety of browsers and how to delete cookies from your computer.